"The Money is in Your Blind Spot"
Stephen List
When you learn a decorative finishing skill or retain some knowledge of a new faux painting
technique, it just seems to become a part of you. Like walking or breathing, you
don't necessarily think about those skills that you have mastered over time. And when
you put those skills to work, you no doubt have had the experience of having someone say
"How do you make that seem so easy? I couldn't do that in a million years!"
What do you say? "It's really not a big deal. Anyone could learn to do
this." But maybe they couldn't. And maybe, by taking your artistic skills,
knowledge, experience, and finishing expertise for granted, you're missing out on creating
greater value - for yourself, for your clients, for your colleagues.
When you experience this powerful presentation, you will find yourself discovering new
creative ideas, new business ideas, and new ideas for your life - all based on the things
you've been taking for granted, lost in your Blind Spots.
"Full Circle Electronic Marketing"
Stephen List
Everyone has a website these days. And maybe you have a killer web site, showcasing
the finest examples of your faux and decorative finishing projects. It's
not enough. Lots of folks are publishing ezines (electronic newsletters) these
days. And maybe you do, and it's a killer ezine, documenting stories of your latest
thrilled clients whose homes you have transformed. That's not enough either.
And then there's blogging and email and RSS and... There are so many tools
available these days that it can be daunting. So most of us just take little nibbles
- build a web site, tune the web site, maybe submit it to the search engines, and wait for
the traffic to come. And then start an ezine, get it on a regular schedule, and wait
for clients to call. Unless all of these pieces are connected - making a Full Circle
- then you're dropping business on the floor every day. Learn the essential elements
of a Full Circle Electronic Marketing strategy and you will discover the keys to growing
your decorative finish business in ways you never imagined.
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