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"Copywriting Crash Course: How to Psychologically Motivate Clients
to Make a Buying Decision"
Lorrie Morgan-Ferrero
Five reasons why decorative artists should be able to write their own copy:
Reason #1: Copy is the only known "magic bullet" for making sales
happen.
Reason #2: Artists know their business and processes better than
anyone.
Reason #3: Getting projects to the marketplace takes much, much longer
when the words don't connect to the target market right away.
Reason #4: To be more successful, all business evolve over time,
requiring updates on marketing materials.
Reason #5: Copyrighting is the most expensive skill to outsource.
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Here are just a few of the vitally important concepts Lorrie Morgan-Ferrero will share:
The five most common mistakes artists and entrepeneurs make with their marketing
materials:
How to psychologically get clients excited about working with you by choosing
specific words and phrases (so effective, it's hard to believe it's legal)
Three easy templates for formatting a magnetic headline that reels clients in to
read on (if they don't catch them with the headline, they'll never read the rest of the
copy)
Exactly how to get your prospect to focus on VALUE over PRICE (with this technique,
prospects understand what you bring to the table without scoffing over the dollar amount)
Insider techniques that reveal how to effortlessly find prospects eager to buy
from you (so you can spend more time doing what you love most - creating!)
Shhh - proprietary copywriting process that makes your copy connect so deeply with
your prospects they will feel as if you're only speaking to them (Think about it... if we
don't know, like and trust someone, we don't choose to do business with them.)
Hypnotic tactics that move prospects toward taking action toward what you want now
(buying a product, hiring you for a decorative finish project... whatever your goal is)
And more!
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Additional Information
Further details relating to this topic are available via the following links:
> Lorrie Morgan-Ferrero Biography
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